The 7-Day Creative Testing Sprint (Powered by AI)
A repeatable weekly system to ship 20+ ad variations, let AI pick winners, and cut CPA by 30%+ inside a month.
Creative is 70% of paid performance in 2026. Targeting is table stakes. Here's the exact weekly sprint we run for every retainer client.
Day 1 — Brief
Pick 3 angles (problem, aspiration, social proof). Pick 3 formats (UGC, static, motion). That's 9 combinations. Write hooks with an LLM but rewrite every winner by hand.
Days 2-4 — Ship
Editor turns briefs into 20-30 variants. Static frames auto-generated from a Figma template. UGC hooks re-shot with 2 creators. Everything named with a strict convention so analytics is clean.
Day 5 — Launch
New campaign, CBO, Advantage+ Shopping, all variants in one ad set. Let it spend for 72h without touching it.
Days 6-7 — Review & re-brief
Rank by ROAS and thumb-stop rate. Kill the bottom 60%. Note what the winners share (angle, format, hook style). That insight becomes next Monday's brief.
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