GEO: Ranking in ChatGPT, Perplexity & Google's AI Overviews
Generative Engine Optimization is the new SEO. Learn the on-page and schema tactics that get your brand cited by AI.
GEO — Generative Engine Optimization — is the practice of getting your brand cited inside AI answers, not just ranked in blue links. ChatGPT, Perplexity, Gemini and Google's AI Overviews now handle a growing share of discovery queries.
How LLMs pick their sources
They favour pages with (a) clear factual claims, (b) explicit entities (product names, brand names, locations), (c) structured data (Article, FAQ, Product, LocalBusiness) and (d) a clean, crawlable HTML shell without heavy client-side rendering.
The GEO checklist we use
Add JSON-LD to every content page. Answer the query in the first 60 words. Use question-format H2s. Cite specific numbers and dates. Publish an /about page with an Organization + Person schema. Keep pages under 100KB of HTML.
Measuring GEO
Track referrer traffic from chat.openai.com, perplexity.ai and gemini.google.com in GA4. Set up brand-mention alerts. Query your own brand in each LLM monthly and log whether you're cited.
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