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Education Mohali, Punjab One admission cycle
Education · Mohali
−48%
Cost per lead
Rebuilt targeting and offer. CPL down while volume climbed.
−48%
Cost per lead
3.1×
Tour → admission rate
240 / 240
Seats filled
+210%
Inquiry volume
The challenge
A K-12 institute needed to fill 240 seats in one admission window. Previous agency drove volume but 80% of leads didn't match the campus catchment.
Our approach
- Hyperlocal geo-targeting with a 6km radius around each campus.
- Offer shifted from generic 'admissions open' to a booked campus tour with the principal.
- Parent-language creative (mix of English + regional) tested weekly.
- WhatsApp lead qualification bot to filter for grade and locality before booking a tour.
"Our admissions inquiries grew 3× in one intake cycle. Adzorah understands Tricity parents."— Director · Education institute, Mohali
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