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Fashion & Apparel Panchkula, Haryana 120 days
Fashion · Panchkula
2.4x
ROAS
Creative testing loop on Instagram Reels + shopping search combined.
2.4×
Blended ROAS
+180%
Monthly revenue
+34%
AOV
20+/week
Creative velocity
The challenge
A boutique label had a strong Instagram organic presence but paid ads plateaued at 1.1× ROAS. Every scale attempt broke the funnel.
Our approach
- Weekly UGC creative sprint — 20+ Reels variants briefed, shot and shipped every 7 days.
- Advantage+ Shopping with value-based bidding on real margin, not revenue.
- Google Shopping + PMax layered underneath for high-intent capture.
- Post-purchase upsell flow via Shopify + Klaviyo to lift AOV 34%.
"First agency that reports in ROAS instead of impressions. We finally know what our marketing spend earns."— Owner · Boutique fashion label, Panchkula
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